The Turkish ready-made clothing market had a volume of $6.3 billion in the 2005-2006 winter season. Considering the $4.6 billion it already had for the 2006 summer season, the total volume for the sector that year exceeded $10.9 billion. Furthermore, there was 2.6% increase over the last two winter and two summer seasons.
LC Waikiki entered the Turkish ready-made clothing market in 1991 with a line of children's wear. In 1995, it added adult clothing to its range of products. Within a short time, LC Waikiki has expanded its product line to include collections designed for infants, children, young people and adults – namely, for just about anyone.
It has a chain of more than 180 stores, which together have an area of 120,000m2. In short, by combining superior product quality and reasonable pricing policies with wise investments, LC Waikiki has quickly become a leader in the ready-made clothing market in Turkey. It continues to reinforce its position through ongoing investments, the provision of uniform service and product quality throughout the country, and the importance it attaches to its customers.
International brands have taken advantage of developments in the Turkish economy. Their entry to Turkish ready-made clothing market has contributed to increasing competition.
LC Waikiki has seen this competition as an opportunity and has been able to take advantage of it through rational policies and thus grow as a company.