LC Waikiki has been preparing itself to return to the European market and world markets. This explains in large measure the importance it places on rapidly increasing the number of its stores, maintaining its pre-eminence in the market and its product management, design and "merchandising" systems. LC Waikiki aims to re-enter firstly European markets and later the world markets in 2010 by establishing a more dynamic and powerful distribution network. In addition to having an integrated structure and experience, LC Waikiki has adopted an innovative approach towards management, which it intends to use in the chain of stores planned for Europe.
Closely monitoring developments occurring in the area of retailing, LC Waikiki is hastening efforts designed to restructure its institutional identity prior to re-entering the European market. Accordingly Tema Group had started the logo renovation process two years ago. LC WaikikiÕs new logo has been launched in October 2007.
While consumers have long known LC Waikiki as a casual clothing brand, the company has begun to design clothes for special occasions as well. Its elegant designs prepared for women in recent years are particularly noteworthy in this respect.
LC Waikiki reinforces its leadership with store operations and is increasing the number of its stores across Turkey in line with its accessible fashion principle. The Tema Group has defined its vision as "earning a place in the global premier league both with our brands and our stores" and reached 180 stores in 47 cities.
The XSide subbrand sold in LC Waikiki stores has entered its own process of becoming a brand. Tema Group has completed the corporate identity and store concept work of the brand in one year and opened the first store of XSide in May 2007. The Group plans an aggressive growth for XSide in 2008. The XSide collections target the 15-25 year old age group and are determined to take their rightful place in wardrobes of the younger generation.